The Ministry of Environment, Forest and Climate Change in its pursuit of “Sustainable Development” of the coastal regions of India  embarked upon a highly acclaimed & flagship program Beach Environment & Aesthetics Management Services (BEAMS) which is one of the initiatives under ICZM approach  that the MoEF&CC has undertaken for the sustainable development of coastal  regions of India,  with a  prime objective  to protect and conserve the pristine coastal and marine ecosystems through  holistic management of the resources.

This was aimed for achieving the globally recognized and the coveted International eco-label “Blue Flag”, accorded by International Jury comprising of members from IUCN, UNWTO ,UNEP, UNESCO etc. FEE Denmark conducts regular monitoring & audits for strict compliance of the 33 criteria at all times. A waving “Blue Flag” is an indication of 100% compliance to these 33 stringent criteria and sound health of the beach.

The objective of BEAMS program is to abate pollution in coastal waters, promote sustainable development of beach facilities, protect & conserve coastal ecosystems & natural resources, and seriously challenge local authorities & stakeholders to strive and maintain high standards of cleanliness, hygiene & safety for beach goers in accordance with coastal environment & regulations. 

Source: PIB